On Page SEO
How relevant is your page to the query?
It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard?
It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.
What is On-Page SEO?
On-page SEO is the optimization of the elements that exist on your own website, including content, the code behind every page, visual elements and user experience.
This includes keywords, Meta data, HTML code optimization, quality and freshness of content, a good website structure aided by internal linking and a user-friendly interface.
The Importance of On-Page Optimisation
On-Page optimization is important for several reasons, one of which is the simple fact that search engines look beyond a website’s backlink portfolio to calculate its search rankings. You can spend countless hours building backlinks for your website, but it’s not going to help you achieve higher rankings unless it’s combined with on-page optimization.