Why do you need an explainer video for your business website?

If you are thinking of using an explainer video for enhancing your marketing strategy, you are absolutely on the right track. Explainer videos have gained huge popularity over the past few years due to their proven effectiveness in growing a business. Business today view explainer video as an excellent marketing tool that they can use for explaining products, services or concepts in a unique way.

Have a look at some of the interesting explainer video stats:

  • Around 63 percent of businesses are using explainer video as a marketing tool.
  • Nearly 56 percent of businesses use their video on their homepage.
  • 76% of businesses believe that expaliner video has helped them increase traffic to their site.
  • More than 50% of businesses said that they are recieving less support calls than earlier as a result of using explainer video.
  • 83 percent of businesses believe that explainer video gives them a good ROI.
  • Around 97 percent of businesses said that their video has helped increase user understanding of their service or product.
  • 79 percent of consumers said that they would rather watch a video to learn about a service or product, than read text on a page.
  • Around 84 percent of consumers said that they have been convinced to buy a product or service after watching a brand’s video.
  • 81 percent of businesses said that explainer video has helped them increase sales.

Have a look at some of the top benefits of using an explainer video

Explainer video can help you explain your business ideas within a few seconds

Grabbing the attention of a visitor who is visiting your website for the first time in just a few seconds is highly important. If you fail to do so, they will quickly leave your site as well as go to your competitor’s site.

Explainer video is an excellent tool that can help you explain your business within a few seconds as well as attract your potential customers’ attention in just a matter of seconds. You can easily increase the visit time by at least two minutes by using an explainer video in your homepage.

It will help you boost your online visibility

As already mentioned, using an explainer video on your site can help increase the time-on-page rate as well as reduce bounce rate. When visitors spend more time on your website, Google will consider it as of interest and therefore will rank it higher in its search engine. This will help you widen your reach as well as attract new visitors to your website. Also, explainer video gives you the opportunity to be on YouTube, which is the 2nd largest engine as well as the 3rd largest social networking site. By setting up a wise SEO strategy on YouTube, you will be able to take your video potential to the maximum.

Explainer video can help you make your business website look professional

In today’s highly competitive business environment, just making a simple website will not do. Your website should look professional and unique.

An explainer video can help you add that touch of professionalism to your site. It can bring your company an appearance of legitimacy as well as reliability that will be vital to your business’ online persona.

It can help you grow conversions

Using an explainer video, you will be able to grab your audience’s attention easily as well as explain your business idea in a simple, informative as well as entertaining way. Explainer videos will also help you drive more traffic to website. With increase in website visitors, your conversion rates as well as sales will also start to grow. A recent survey conducted by Video Rascal found that around 85% of consumers are more likely to make a purchase after watching an accompanying explainer video. Explainer videos are so compelling, appealing and catchy that your visitors will feel hooked as well as highly motivated to keep on watching and take action as a result of this.

In a nutshell

If you want to increase your website’s conversion rate and take your business to a new level, consider making an explainer video for your website as early as possible. Using an explainer video, you can easily boost your online visibility, grab your visitor’s attention, explain your business idea in a unique way within a few minutes as well as increase your website’s conversion rate.