4 Golden Ways to Earn The Trust of Your Website Visitors
In this online world, gaining the trust of your visitors begins with your website. Your business website is your online portfolio. It is the first place where your website visitors get to know about you as well as gets in touch with you. A quick look at your site makes them decide whether they would like to connect with your company or not.
A professional as well as well-optimized website can help you boost your credibility. So, in this blog, I have shared 6 web design strategies that can help you gain your audience’s trust.
It is important to invest in a highly professional website design
A highly professional yet visually appealing website design can help you gain your visitors’ trust.
Here are some statistics uncovered:
- Nearly 94 percent of people stated web design as one of the major reasons for rejecting or trusting a website.
- Further, 48 percent people stated that a web design is the number 1 factor when it comes to deciding the credibility of a particular business.
So from the above mentioned facts, it is clear that you will not be able to gain brand loyalty if your website design turns your visitors off. Hence, having a compelling website with relevant content as well as a clean navigation is highly important. It can certainly increase your chances of conversions.
Apart from having a compelling website design, it is also important to make website responsive as more & more people are using mobile devices in order to access the internet. As per reports, 8 in 10 users access the internet through their mobile device.
Also focus on content marketing
Over 62 percent of people feel that online content drives trust as well as loyalty to a brand.
Your website is your calling card. It enables you to share important details about your business in the most effective way. So make sure that you thoroughly share all important information about your business, your services, products as well as what sets you apart from your competition.
Try to create content in the form of infographics, articles, blogs that is of high value to your audience in order to keep your visitors engaged with your brand for the longest time. Remember, people are more likely return to your brand if you provide them with relevant as well as engaging content consistently. Your content should not only educate them but also play an important role in solving their problems.
If people feel rewarded for visiting your site, they will definitely come back again. Through continuous content marketing efforts, you will definitely be able to build trust as well as foster loyalty.
Leverage the power of social media
Linking site to social media networks such as Twitter, Facebook, Instagram is an effective web design practice. It shows transparency & provides visitors an opportunity to trust you more.
Whether you are an ecommerce portal or running a b2b website, an active social media presence is highly important as it helps in gaining visibility as well as building trust among your visitors.These days users check company’s social media channels attached to their site before making any purchasing decision. So, it is highly important that your website as well as social media works seamlessly together.
The number of followers you have on your social channels, the kind of content you post, the kind of posts you share, the engagement you have on your social page as well as the graphic design of your page plays an important role in building brand image as well as trust.
Add a review page on your website
Customer reviews & testimonials play a very important role when it comes to gaining credibility among your target audience.
Have a look at some fast facts:
- Around 72 percent of consumers said that they will trust a business more if they find good reviews about it.
- Around 88 percent of consumers said that they trust online customers’ reviews no less than personal recommendations.
- Around 63 percent of consumers prefer making a purchase from a website that has customer reviews.
- 7 out of 10 consumers feel that positive reviews inspire trust.
These days people greatly depend upon social proofs as well as online reviews when it comes to purchasing a product or service. If they find that your products or services are used by a great number of people, it will become easier for them to trust your company.
Hence adding a review page on your website that showcases all testimonials of your clients is very important. It is a great way to build trust.
Since years the combination of a compelling website design as well as high quality content have been helping businesses gain trust & ultimately build loyal customer base. So follow the above listed web design strategies & trust will definitely follow.