Use Paid Social Media Advertising for Best ROI This Year
The importance of marketing your company on social media platforms can no longer be overlooked in today’s age. According to a recent report by Social Media Examiner, it was found that nearly 92 percent of marketers believe that social media was crucial to their business.
Today, social media platforms have completely revolutionized brand-customer interactions. Everyone is connected through different social media platforms, as well as customers are now depending on social media sites as a primary means to communicate with businesses. Therefore, building a strong social media presence is highly important for businesses that want to stand out from the crowd.
Now the question comes how To Use Social Media Advertising for Best ROI. We all know that there are mainly 2 types of social media marketing. One is organic and the other is paid social media marketing. Studies found that most organic Social Media marketing doesn’t have a positive ROI. The most effective Social marketing is paid social media marketing.
Paying ensures that you are seen. Organic reach has dropped dramatically with latest figures suggesting only 6 percent of a Page’s following sees a particular status update. Hence using the Facebook ‘Boost Post’ option is a better way to ensure that the status that you really want to be seen is actually seen. And the same is also true for other social media platforms.
Check how you can maximise your ROI on Facebook, Twitter as well as LinkedIn:
Promoting posts on Facebook is an excellent way to increase the visibility of your post. Doing so, your posts will appear nearer to the top as well as in more people’s News Feeds than if your post was not promoted. You will be able to see better results for a comparatively small budget. You just need to make sure that your content ‘pops’ when you are promoting it. Therefore, using a strong as well as engaging piece of content with a striking graphic is very important.
Many people have seen about £1,000s worth of sales just from one promoted post that cost under £30.
Twitter also enables you to promote Tweets. This works best in growing brand awareness in lightning speed as well as driving more traffic to your site. Twitter lets you target people by gender, interest or geography, and you will only have to pay when a particular person click your tweet, retweet it, favourite or reply to your tweet.
Twitter will also help you optimise the performance of your promoted Tweet.
LinkedIn Ad is another important tool for putting your business in front of other businesses as well as for B2B sales. They can also be highly targeted to a specific audience as well as provide excellent value for money.
LinkedIn Ads that work well generally have very strong CTA or calls to action as well as offer an incentive for clicking, such as a free trial of your product or a digital guide to download. If you plan your ads properly, you will be able to experience the highest returns from this platform.
In a nutshell
Paid social media ads deliver real results. If you are planning to launch a new product or service or you want to make an important announcement, paid social ads will be ideal for you. Paid social ads deliver results almost instantly unlike organic social marketing. The moment your ad goes live, you will be able to see a huge number of website visitors. Just make sure that your ad is click-worthy! They need to have the right CTA buttons with a link to your site.