Top 5 ways to make sure your site makes a perfect first impression

Nothing is more important in this world than making a perfect first impression, particularly when it comes to your website. You might have already heard it several times that a website gets only 3 seconds to make a perfect first impression and within these 3 seconds, your visitors will decide whether to dive deep into your website content or simply hit the back button and leave your site forever.

Creating a cool & appealing looking website is undoubtedly an excellent start. However, this should not be the stopping point if you really desire to make the perfect first impression on your visitors within 3 seconds.

Check out these 5 tactics that can help your website make a perfect first impression:

Pay more attention to your website speed

Did you know that 40 percent of website visitors leave a website if takes more than 3 seconds to load? Even a delay of 1 second may result in fewer website visitors, decrease in customer satisfaction as well as loss in conversions. The demand for high speed websites has increased dramatically over time. Having a speedy website is very important in this modern era to create a perfect first impression. But how would you do that? It’s simple. For increasing your website speed, you need to optimize your website images, minimize HTTP requests, enable browser caching, remove files that are no more in use as well as keep updating plugins, themes and the website itself.

Your content has to be interesting & relevant

For making a good impression with your website, it is very important to ensure that the content of your webpages are interesting as well as relevant. Your landing pages should state your purpose clearly, so that your visitors don’t get confused. Your visitors should easily understand what your site is all about. If they don’t understand what your website is all about and what it has to offer, they may leave your site within a few seconds.

Make sure your website is mobile friendly

With smart phones & tablets taking over the use of desktops, it is highly important to have a responsive website in today’s age so that your site adapt to the screen of your visitor’s mobile device automatically. This will help you improve user experience as well as greatly reduce the bounce rate.

Introductory video can do wonders

You only have 3 seconds to make a perfect first impression. So the faster you provide someone the information that they need to know, the better it is.

This is where an introductory video can do the magic. Introductory video is an excellent way to show your visitors what your company does as well as what it can do for them. Too much of text as well as information on your homepage can leave your visitors feeling confused as well as overwhelmed.

With an introductory video, you will be able to quickly grab your visitors’ attention. According to TMG Custom Media, 60 percent of respondents said that they would watch videos before reading text, as well as 22 percent said that they generally prefer watching videos more than going through text for examining business information.

Expect your visitors to scroll

With the growing use of mobiles as well as social media sites that employ infinite scrolling, visitors today are used to the scroll and therefore when they visit a particular website they immediately start to scroll down. Hence, it is very important to keep images, case studies, testimonials, special offers, as well as great content flowing below the fold. You need to give your visitors the reasons to dig deeper into your website.

In a nutshell

So if you want your website to do the magic within 3 seconds, you definitely need to follow these 5 tactics. With these 5 ways, your website will not only keep your visitors in your website longer but also turn your visitors into customers.