Top 5 Ways Your Business Can Benefit From LinkedIn

LinkedIn, one of the most professional of the online networks, can help you expand your business reach, engage with your audience, as well as grow your revenue simultaneously. It is the 3rd most popular social networking platform after Twitter & Facebook in terms of monthly visitors. It has more than 467 million users.

Have a look at some interesting and impressive statistics that prove how important LinkedIn is to the professional world:

  • LinkedIn is one of the fastest growing social networks of the world.
  • It has over 467 million users.
  • 57percent of businesses have a LinkedIn company page.
  • Over 94 percent of B2B marketers use LinkedIn in order to distribute content.
  • Nearly 50 percent of B2B buyers use LinkedIn while making purchasing decisions.
  • LinkedIn users have higher conversion rate.
  • Users of LinkedIn are more likely to visit your homepage.
  • Around 64 percent of social referrals to a company’s site came from LinkedIn.
  • Visual content & link posts get higher engagement.

Here are the 5 Ways your business can benefit from LinkedIn

You can increase your credibility & attract new business

LinkedIn provides a great opportunity to receive recommendations from clients, past employees, etc. However, these reviews are not publicized unless approved by the company.

You can increase your credibility with potential business connections by requesting recommendations from individuals with whom you have already done business in the past.

By receiving recommendations from clients or past employees as well as by having followers on LinkedIn, you can take your business to the next level. After all, everyone wants to work with a company with numerous positive reviews as well as followers.

With a LinkedIn company page, you can increase exposure

You can create a LinkedIn company page which features your company’s services or products. This will help you increase exposure for your company. Also, listing your company will help you improve traffic to your business site by allowing you to place a link to your site on your company page.

With LinkedIn, you will be able to attract quality employees

Many members of LinkedIn who are seeking employment search for jobs via LinkedIn. So by posting job opportunities on your LinkedIn’s company page, you will be able to fill vacant positions with highly qualifies employees.

You can show off your accomplishments

By displaying your company’s achievements, you can build up trust with your potential customers & clients and give everyone an overview of exactly what you have to offer.

You will be able to improve your ranking in search engines

Google as well as other search engines rank LinkedIn company pages & posts high in the search engine results pages. Therefore, by adding updates to your company page as well as optimizing posts for SEO, you can improve your performance in the search results pages. As a result, your website can notice an increase in the number of visitors.

In a nutshell

If your company still does not have a LinkedIn account, you are probably missing out on some valuable new business opportunities. Using LinkedIn is an efficient way to expand your business connections, increase credibility, attract new business, get quality employees & improve your ranking in search engines.