Top 5 Effective Ways to Keep Visitors on Your Site Longer
Are you wondering why your visitors are not spending much time on your website? Why people are leaving your site after 2-3 seconds without engaging with your content?
High bounce rate is a very common problem plaguing many small business websites. High “bounce rate” means visitors are coming to your landing page but leaving your website without engaging with your content, clicking through to another page or filing out form. It is like your visitors have landed on & then said “no… this is not for me.”
Now you will obviously want to know how to reduce bounce rate and how to keep visitors on your site for longer time. For that you need to go through this blog thoroughly. In this blog, I have listed some effective ways to minimize bounce rate as well as improve conversions.
5 effective ways to keep visitors on your site longer
It is highly important to improve your website load time
If your website takes more than 2 seconds to load, you may lose potential customers. According to a recent case study, over 47 percent of visitors expect a site to load within 2 seconds & about 52 percent of shoppers say that faster website loads is important for their loyalty to a site. Also, 51 percent of people claimed that they will not be completing a purchase if a site is too slow. Therefore, it is very important to ensure the highest loading speed possible in this modern era. Even a delay of 1 second in load time may have negative effects on your business.
Your website’s navigation should be easy & simple
Navigation can break or make your site’s overall performance when it comes to retaining website visitors, keeping them engaged as well as driving them through the conversion funnel.
Your website navigation should always be straightforward as well as easy. If your website is hard to navigate, your visitors will simply leave. Navigation menus on websites should not have too many links, drop-downs, as well as options, as this can lead to visitors feeling lost.
Making content more readable is important
Your web page should not consist of long, unbroken piece of dense text. Readability is very important when it comes to attracting as well as keeping visitors on a website for longer time.
For making your content more readable, you need to break it into small paragraphs. Also don’t forget to use subheads in order to break up content into sections. Apart from this, try to use bullet or numbered lists whenever possible. Never forget to bold as well as italicize key words & phrases.
Don’t forget to link to internal content on your website.
If your site has related topics, it is better to link them. By linking to quality content on your page, you will be able to keep your visitors engaged for a longer time. Your visitors may visit more pages as well as read more information while realizing that you offer them great value.
Every part of your website should be made by professionals
Today there are many DIY website building platforms available but the pages made with them do not look as impressive as the ones that are designed by the professionals. If you want to create a perfect first impression on your visitors, you should make sure that it’s not only the web pages’ design that looks professional, but the content is also of top quality. If you post visuals, make sure that you use only high quality images as well as videos.
Do you want your visitors to stay on your website longer? Then, follow the above listed steps without fail. By following these steps, you will be able to reduce your bounce rate & improve your conversion rate dramatically. After all, there is literally no use of having a website if visitors do not hang out on your website longer.