Why Having an SSL Certificate is so Important?

Security has always been a concern while surfing the web. However with SSL, this is not as much of a concern. SSL makes sure that your web traffic, both incoming as well as outgoing, is kept absolutely safe & secure from all types of security threats. Using SSL can be highly beneficial for both the website owner as well as the end user.

What exactly is SSL?

SSL or Secure Sockets Layer is a security protocol that uses modern encryption for sending as well as receiving sensitive information all over the internet. It works by creating a secure channel between a user’s browser as well as the site’s server to which the user wants to connect to and then any information that passes through this secure channel is encrypted at one end as well as decrypted upon receipt on the other end. Therefore, even if someone this information, it won’t be on any use to them because of the encryption of the information.

Sites can enable SSL by getting an SSL certificate. Browsers can detect this certificate, which lets them know that this connection needs to be encrypted. It is very easy for users to recognize whether they are visiting an SSL-enabled site or not by spotting a tiny lock preceding the website URL. Also, sites using SSL are identifiable via their use of the https instead of http.

Now have a look at the top 3 benefits of SSL

SSL encrypts sensitive information

The primary reason for using SSL is of course its robust security offering. SSL ensures that each and every data that is exchanged between an SSL-enabled website as well as the user’s browser is 100% protected by encryption which means that in case any unwanted party gets a hold of this data, it won’t be of any use to them.

SSL help build trust

If you have an SSL certificate, your customers will trust your site more as well as buy from you without any fear. Customers who know that all their information are completely protected are also more likely to keep coming back.

These days it is very difficult to find even a single popular website that does not display the tiny lock icon next to its web address. This is because businesses today have started recognizing the rising trend of user awareness particularly when it comes to digital privacy. They want their valuable customers to trust their site as well as know that they are completely protected.

Google loves websites that uses SSL

Did you know that Google announced that having an SSL certificate installed on your website give your site a ranking boost on Google Search? According to MOZ, 50 percent of Google results are HTTPS & this number is expected to increase in the near future.

In a nutshell

Having an SSL can help you increase your chances of gaining as well as retaining customers. It proves your business authenticity as well as assures your visitors that your website is absolutely genuine as well as 100% safe to make an online transaction. As a business owner, it is your responsibility to set up a 100% secure environment for your customers & visitors.