Know why your site should be HTTPS

Although the difference between HTTP & HTTPS may seem like just 1 letter, that 1 letter has the potential to make a huge impact in your site’s performance.

Know what is HTTPS

HTTPS or Hyper Text Transfer Protocol Secure is the secure version of HTTP, the protocol over which data is sent between user’s browser as well as the site’s server to which the user wants to connect to. The ‘S’  stands for ‘Secure’. It means that all communications between user’s browser as well as the site’s server are encrypted. It is used in order to protect highly confidential online transactions such as online banking as well as online shopping order forms.

Here is why your website must be HTTPS:

Google favors HTTPS websites

Google favors HTTPS sites in search results. More than 30 percent of the websites on the 1st page of Google are HTTPS.

Google don’t want to send people to websites that are not secured. They want to ensure the best user experience for their customers.

So, if your website is not secure, it could be getting outranked by other similar sites that are.

HTTPS can protect the integrity of your site

HTTPS prevents intruders from tampering with the communications between your sites as well as your users’ browsers. Intruders mainly include intentionally malicious attackers, as well as legitimate but intrusive companies, like hotels or ISPs that inject advertisements into pages.

Intruders can exploit unprotected communications in order to trick your users into giving up personal information or installing malware, or to inject their own ads into your resources.

HTTPS also protects the privacy & security of your users

HTTPS prevents intruders from being able to passively listen to communications between your websites and your users.

Kayce Basques, Google’s technical writer, says that all sites, even those that are not handling sensitive data, must use https for protection purposes, saying “One common misconception about HTTPS is that the only websites that need HTTPS are those that handle sensitive communications. Every unprotected HTTP request can potentially reveal information about the behaviors and identities of your users.”

HTTPS adds trust

Do you have contact forms on your website? Then your site must be HTTPS. HTTPS as well as green padlock can add to the trust perception as well as let potential contacts know that their submission is well protected. Certificate Authorities also provide Trust Seals that you will be able to display on your website.

Conclusion

Even if you don’t handle sensitive information, you should secure your website with HTTPS.

HTTPS can help you protect your users’ information as well as your information from hackers. Also, Google gives secure sites a ranking boost.

Remember, better security mean more traffic as well as bigger sales & no security means loss in traffic as well as drop in revenue.