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Everything You Need to Know About Facebook Lookalike Audience

Do you want to reach more customers with your Facebook ads?

Now  you will be able to do that with Facebook lookalike audiences.

Facebook lookalike audiences are currently the most effective Facebook targeting tool that can help you find your ideal customer.

In this blog, you will get to know what is Facebook lookalike audiences as well as how to use Facebook lookalike audiences.

First know what is a lookalike audience

Lookalike Audiences will enable you to reach new users who share traits with your CRM.

If you are selling real estate, uploading a list of your customer email addresses as well as phone numbers will help you find new users who act like your past vendors. If you are aiming to generate leads, creating a lookalike audience based on past vendors will help you reach new Facebook users who would be more interested to work with you.

Things you need to know about Facebook lookalike audiences

You can choose the size of the Lookalike Audience during the creation process.  Although you may think to maximize the size of your lookalike audience, you need to remember that less is more. Smaller audiences generally perform better because they match your source more closely. Facebook  suggests using a source audience of between 1,000-50,000 people while creating lookalike audiences; however you will be able to use less . If you are having access to your office’s database, it should be easier for you to generate an audience.

A few extra bits of information you need to keep in your mind

  • Lookalike Audience only targets people in the countries you select when you create it.
  • You must have not less than 100 people in your source customer group to be eligible for Lookalike Audiences.
  • There does not need to be any geographic relationship between your source audience as well as your lookalike audience. If you’ve a source audience of 600 people from all over the US, you will still be able to use it for creating lookalike audiences for your local area.
  • You will be able to create upto 500 Lookalike Audiences from a single source audience.
  • Members of your source audience will be excluded from your lookalike audience.

Know How to Create a Facebook Lookalike Audience

Creating Lookalike Audiences is quite easy. In Facebook Ads Manager, you need to click the three-lined hamburger menu located in the top left corner of the screen. From the dropdown menu, you have to select “Audiences”.

From here you will be able to see as well as manage your existing custom Audiences. You will then need to click the blue “Create Audience” button above your columns as well as click “Lookalike Audience.”

This will bring up Facebook’s Lookalike Audience creation form.

Before filling in the details, take some moment to discuss what you are looking at here.

The “source” field is the foundation of your lookalike audience. Regardless of what you are using as your jumping off point—whether it is list of your customer emails or website traffic over the past 6 months—just ensure that it represents actual value to your business.

Potential sources for lookalike audiences

Site traffic – People who visited your website or took some action on your site.

App activity – Users who performed an action within your app.

Offline activity – People who have called you or visited you or interacted with you through other offline channels.

Engagement – People who engaged with your brand on Instagram or Facebook

Customer file – Upload your customers’ email addresses.

If you decide to use site traffic for creating your lookalike audience, do not mirror users who just visited your homepage. It is better to use traffic to high-value web pages or past clients for your lookalike audience. Although, this would result in a smaller source, the resulting audience would be more qualified.

So are you ready to Get Started with Lookalike Audiences?

If you are using Facebook Ads, you should definitely use lookalike audiences. It is very simple. They are the most effective way to get immediate value from Facebook.

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