7 Cold Emailing Mistakes you Need to Avoid
We all love doing cold email outreach. After all, it is an excellent way to generate leads, but ONLY if you have a well-crafted message.
It is not that easy, and it is something you need to spend time to get right.
Often times people don’t pay much attention on cold emailing & in the process, they make a serious misstep.
In this blog, I will show you 7 cold emailing mistakes you might be making unknowingly that turn your emails into cheap spam.
Mistake #1 Writing too much about yourself or your company
They actually don’t care about how you are or how your company is. All they actually care about is how you are going to help them or your offering is going to help them.
Basically, they care about saving their precious time, saving money or making money. Therefore, you need to frame your mail to cater to those needs.
Remember, the first sentence in your email is very important as that is what they view in their email preview panes.
Mistake #2 Giving a misleading subject line
Giving a misleading subject line will kill your open rates. You need to spend some time for crafting a great subject line.
The subject lines of your emails should relate to what your cold email is actually about. However, the lines need to be appealing enough so that your prospects feel compelled to open it.
Mistake #3 Making email too lengthy
You want to tell them everything there is about your company, your offerings, and successes.
They, on the other hand, don’t have more than 2 seconds to read your message. They are not interested to see paragraphs upon paragraphs of text.
So, what to do?
You just tell your prospect what you will be offering (in short), what pain you will be able to solve for them, & then suggest the next step for taking things further.
Mistake #4 Using big words
Don’t forget that if you try to sound too much professional, you will end up sounding like a robot.
You should always write your cold emails like you would if you were having a face-to-face meeting with them.
Mistake #5 Having spelling or grammar Mistakes
Having spelling mistakes or grammar mistakes can completely ruin your cold email outreach campaigns. Therefore, you should make sure that all your cold emails are spell checked as well as have someone else proofread it.
Mistake #6 You are not building trust
You should always use your address as well as phone number as this can help you build credibility.
If you have won any awards, you can incorporate them below the email signature.
Also, you can include a link to your LinkedIn profile as it will help your prospect validate that you are not fake.
Mistake #7 Failing to follow-up
You are just sending one email. When they are not responding, you are assuming that they are not interested. Although, your thinking is not completely wrong, it may be detrimental to your lead generation efforts.
If you follow-up with them, they may feel that you are directly contacting them & you believe like you can help them specifically.
In a nutshell
Cold email outreach is undoubtedly one of the best methods for generating leads. However, if you don’t do it correctly, you would not be getting any positive results.
So, if you are really looking to generate leads, you should avoid the above mentioned cold email mistakes.
Also, you need to put yourself in your prospect’s shoes as well as understand their psychology if you don’t want your prospects to skip your email.