6 Simple Ways to Speed up a Website

Do you know that 40% of visitors leave a website that takes more than 3 seconds to load?

The speed of a website is critical not only for search engine ranking but also to keep your profits high. If your website takes too long time to load, it can have a negative effect on your sales. According to a case study, about 47% of people expect a website to load within 2 seconds and about 52% of shoppers say that faster website loads is highly important for their loyalty to a website. 51% of people claimed that they won’t complete a purchase if a website is too slow. The demand for high loading speed of websites has dramatically increased over time. Hence, having a speedy website is highly important in this modern era.

Even a delay of 1 second in webpage load time can have the following negative effects on your business:

  • 11% fewer website visitors
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

So today, I’m going to share a few simple steps that can help you increase the speed of your website.

Simple Steps You Need to Follow to Speed up Your Website

Minimize HTTP Requests

When a person visits a page on your website, the corresponding files are sent to that person’s browser, which includes CSS files, images as well as JavaScript library references. Hence by minimizing the number of objects in your website’s pages, you will be able to reduce the number of HTTP requests that are needed to render a page, increasing website load times.

Don’t Forget to Optimize Your Website Images

One of the most important things needed to increase website speed is the image size. Image size really matters. Images that are oversized take too long time to load. Hence it is necessary that you keep your size of images as small as possible. By simply compressing the image size, you can dramatically increase your website speed.

Don’t Store Media on Your Own Server

You should never store your media on your own server. Instead of that, you can upload your pictures, music and videos to services designed for that purpose. This will help you boost the speed of your website.

Simply Remove Unnecessary Files

In order to increase the speed of your website, it is important to get rid of spam comments, unused plugins or themes, temp files, old files that you are no more using.

You Need to Enable Browser caching

By enabling caching, you will not only ensure an improved user experience but you can also significantly increase the speed of your website by storing a version of your website on the visitor’s browser & serving them that version until your website is updated. According to research, website loading time can be reduced from 2.4 seconds to 0.9 seconds by simply enabling browser cache.

It’s Important to Update Plugins, Themes & the Website Itself

To reduce the risk of your site being hacked or compromised, you need to update plugins & themes on a regular basis. Updates to plugins and themes can fix bugs that were discovered in previous versions. Updates also add new features & functionality. Hence, you should update your plugins, themes as well as the website itself in order to ensure your site’s security, efficiency, & stability.

Conclusion

Your website is your lifeline. So you will obviously want your website to be super fast. By simply following the steps mentioned in the blog, you can dramatically boost the speed of your website and take your online business to the next level. After all, speed of website is really important for improving customer experience and increasing sales.