6 Reasons Why You Should Build Your Ecommerce Store with Magento

Are you planning to start an ecommerce store but a little confused about which e-commerce platform to choose? As there are countless options, getting confused is quite obvious.

As a business owner, your aim should be to design a website that functions as per your customer’s needs. Hence, you should carefully choose a platform that produces the best results.

Although, WordPress often seems to be the best as well as most reassuring option for a novice, but is it the best platform for building an ecommerce store? The answer is ‘NO’. Magento is the best Content Management System for ecommerce.

Some of the world’s biggest brands like Amazon, Lenovo, Samsung, Fort, Fox Connect, Nike, Olympus, Nestle and Nespresso are operating with Magento.

With over 29.1% share, Magento dominates the e-commerce market. It is based on PHP programming language. Due to its security, versatility, cost- effectiveness as well as easy handling, it is the most chosen e-commerce solution for businesses.

Look at some of the top benefits of building your online store with Magento:

Magento is built exclusively for ecommerce

If you are thinking about using WordPress for your ecommerce store, you should think again. Although WordPress offers ecommerce plugin, Magento is a platform which is exclusively built for ecommerce. It has the best features for online selling, customer, inventory, payment as well as loyalty program management.

Some of the world’s major brands are using Magento for their ecommerce store, like Coca Cola, Louboutin, Nike, Ford and Nestle. By taking about 29.1% of the total market share, Magento dominates other platforms like PrestaShop, WooCommerce, as well as Shopify.

Its community edition is absolutely free to use

Magento will not cost you anything if you start with the Community Edition. It is absolutely free to download as well as use. In fact, with more than 4 million downloads, it is the most popular edition of Magento Ecommerce. Some companies like The Discovery Store, Choc on Choc, as well as Winterson are using this free version.

Also, Magento is an open source platform, which means you can easily tweak as well as shape the code. It is a playground for a large & highly active community of developers. If you experience any kind of trouble with your website, you can easily get help from this community.

It is a highly scalable platform

You will obviously want a highly scalable platform for your ecommerce store if you are serious about your business. With a dedicated server provider, you won’t be facing any problem adding virtually unlimited products on your website with network traffic ranging from 10,000-100,000 visits every month. It can be used by all- sized businesses, be it a small company or a multinational company.

You just need to make sure that you have upgraded your Magento to the latest version for speed optimization to provide the best customer experience.

It is also highly customizable

Magento, being an open source platform, enables users to develop their sites as they want to, using code as well as extensions to custom features & functionality. Extensions can also be customized for a better-performing ecommerce store.

It also provides its users with a huge number of paid as well as free themes & templates. The templates can also be developed into a trendier, contemporary design as well as responsive for mobile compatibility. Even the checkout process can be made easier & quicker using one-step checkout extension.

Magento websites are SEO friendly

Magento is equipped with SEO friendly features. Hence, you will not have to install any SEO related extensions.

You will have full control to customize URLs, & edit page titles as well as Meta description. Also, it has the capability to produce Google sitemap that can help your store get indexed faster, resulting in faster ranking on search pages.

Some of the SEO features of Magento include:

  • Search friendly URLs
  • Keywords
  • Meta tags
  • Meta descriptions
  • Product Title
  • Layered navigation
  • Sitemaps

It has a security centre

Magento has a security centre that can help you resolve hiccups in your site. Also, all Magento sites are PCI compliant which ensure that all your customer details are absolutely safe.

In a nutshell

Although you will get many options for ecommerce, choosing Magento for your ecommerce store will be best for you as it is the most popular & chosen open source platform exclusively built for ecommerce.

With Magento, you can have full control over your ecommerce store’s look, content as well as functionality.