6 Benefits of Having a Blog on Your Business Website

Small business owners who don’t have much skills as well as time to create high quality content on a regular basis often ask whether blogging is really an important part of running a business.

The answer is yes. There are many benefits of having a blog on your website.  In this blog, I have compiled a list of 5 benefits of blogging which are the most important.

Blogging boosts SEO or Search Engine optimization

With millions of websites available, one of the biggest challenges for a website is to rank high in search engines.

Blog is a brilliant way to meet this challenge as well as boost your searcg engine rankings. Google as well as other search engines love content that are rich in keywords as well as fresh in its context. If a website seems to have lot of high-quality content, then the site will definitely rank high in search results.

It will help you drive more traffic to your website

Blogging is undoubtedly an incredible way to drive more traffic to your website. When you create a blog content, this creates another indexed page on your site, which means it is another opportunity for you to rank high in search engines as well as drive traffic to your website. Creating quality blog content on a regular basis informs search engines like Google that your site is actively updated & hence it should be frequently checked to see what new content has surfaced.

After posting a blog on your site, you should not stop there. You should promote it by sharing it on social media. This will strengthen your social media search, help your content get found as well as drive new visitors to your blog.

You can establish yourself as an industry expert

By creating blogs on topics that are relevant to your brand as well as helpful to your readers, you can build a reputation for yourself & this reputation will help you establish as an industry expert.

It is important to have positive reputation both amongst consumers as well as competitors as it helps create a brand identity & help spread brand awareness.

Blogs can help you convert your website visitors into leads

By creating quality content on a regular basis, you can turn your website visitors into leads. You can do this by adding a CTA or call to action button at the end of your blog content.

A CTA button can direct your visitors through your site, to keep them engaged on your site, guide them through their journey from awareness to purchase. Good CTA’s include discounts, “download”, “Find out more”, free offers,  options to subscribe to your mailing list, etc.

Your blogs are long-term

Once a blog content is indexed in search engines, it stays there always, which means that your blog can gain traffic as well as generate leads months & even years after. Don’t dream of instant leads as well as thousands of views. You need to give your blog content some time to generate interest.

Your blogs can give your company a voice

Blogging not only allows you to share important information about your business as well as its services but also it enables you to share opinions as well as thoughts on certain topics.

Blogging is undoubtedly a wonderful way to create a personality for your company. Make sure you create blog content with your audience in mind.

Final thoughts

Blogging on your website is undoubtedly one of the best ways to differentiate your business from the competition. You will be able to naturally increase your search traffic, customer trust & ultimately sales by providing your own unique thoughts as well as insights.