5 Reasons Your Website is Struggling to Generate More Leads for Your Business
What is the use of having a cool, attractive website if it fails to generate leads for you? Websites are not meant to just look pretty; they are meant to work. If your website is not generating enough leads for you, one possibility could be that your site is missing something crucial.
A website is judged on many factors, including quality, design, ease of use, responsiveness and many other factors. Your visitors will not take any actions if something in your website seems wrong to them.
If your site is not able to generate leads for you, these might be the reasons to blame.
Your website has no calls to action
When your visitors come to your landing page, you need to show them the next step. They will not stick around until and unless you give them a clear idea of what you want them to do next.
It is important to have a strong call to action if you want your visitors to stay on your website for very long and take actions.
It can either be an interactive form that your visitors can fill out & submit or a button with bold, contrasting colours. Whatever it is, just make sure it is prominent as well as easy to follow.
It has complicated landing pages & contact forms
If you want your website to generate lead for you, try to keep your landing pages as simple as possible as well as ensure that they work properly whenever someone clicks it. Always put the most important information in front of everyone as well as try to set it apart from other less important information or secondary information. Also having an uncluttered design with minimal fields and graphics is important if you want your site to perform well.
If you are including a contact form, ask for limited information that you will need to follow up. Also if your form is too long, your visitors may simply abandon the task and leave your site.
Your website is difficult to navigate
Your website navigation should always be easy as well as straightforward. Your visitors will not stay on your site for very long if your site is difficult to navigate. Your navigation menus should not have too many drop-downs, links & options as this can make your visitors feel lost.
Your website does not have a blog page
How will you generate leads with your site if you don’t have any traffic coming to your site?
Blogging is a highly effective way to get traffic as well as potential leads. Also, blogs are excellent at getting ranked in different search engines for long-tail keywords.
Over 81% of businesses consider their blogs “important,” “useful,” or “critical. According to a recent study, companies that publish 16 or more blogs every month get about 4.5X more leads than companies that publish only 0 to 4 blog posts monthly.
Your website is not mobile-friendly
As more and more people are using their smartphones as well as tablets for doing every task, it is highly important that your website is mobile-friendly. All your landing pages as well as contact forms should load properly on mobile devices as well as tablets.
Also, Google now rewards sites that are fully optimized for mobile platforms.
In a nutshell
If you want your website to generate more and more leads for you, it is highly important for you to fix the above issues as early as possible. By fixing the above issues, your website will be able to generate more leads for you and take your business to a new height.