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5 Killer Reasons Why You Should Use Infographics in Your Content Marketing Strategy

Did you know that human brains are able to process images 60,000 times faster than text? Generally people remember 80 percent of what they see & do as compared with just 20 percent of what they read. A recent study has also found that 65 percent of learners are visual learners. This is the reason why infographics are becoming so popular these days.

An infographic is thirty times more likely to be read than a textual blog. In the year 2013, Google recorded over 67,000 searches every month for the term ‘infographic ‘and unsurprisingly this number has increased over the years.

Check out some of the key places where you can put infographics:

  • Social Media
  • Press Release
  • Website
  • Blog
  • Email Marketing
  • White Papers

Have a look at some of the benefits of using infographics

Infographics can help you attract the attention of your targeted audience easily

We humans are visual creatures. Hence, we are attracted to visual elements easily. As mentioned earlier, we remember 80% of what we see & do, as compared with just 20 percent of what we read.

A research conducted by Brooke Barnett & Barbara Miller few years back presented the importance of visual or graphical elements excellently:

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”

Infographics have the power to go viral

The main feature of Infographics is compelling visual content, that are so attractive to people that most would want to read as well as share them through their own networks. As more people read & share them, they are more likely to go viral. Infographics are liked & shared on social media 3X times more than any other type of content.

According to MDG Advertising’s report, materials with visual elements such as graphics or compelling images can generate 94 percent more views than simple content that has no images. The report also found that if a press release includes an image in it, it can generate upto 14 percent increase in page views.

With infographics, you will be able to increase your subscribers & followers

You can clearly witness the power of infographics or visual content by taking a quick glance at your Facebook walls as well as newsfeeds. You can notice that properly created Infographics generate more likes, comments as well as shares than any ordinary text. Creating infographics can therefore help you generate more subscribers as well as followers to your social media pages and it will be easier for you to have better interaction or engagement with your audiences, which in turn can make people more aware of your business, services or products – & eventually you will be able to convert your targeted audience into paying customers.

Infographics can make your ‘difficult to understand’ content more understandable

The ability of infographics to make even ‘difficult to understand’ content more understandable makes it powerful as a visual tool. Reports have shown that detailed as well as clear images are more important to at least 67 percent of consumers.

People always prefer small but relevant bits of visual information so that they can understand easily, as well as take action. In this busy world, people don’t have time to read long paragraphs; they are more interested in small but informative infographics.

Infographics can help you increase your search engine rankings

Since Infographics are widely shared as well as has the potential to go viral, it can help you increase your search engine rankings. Sharing or embedding the material in social media will help you generate important backlinks to you.


In a nutshell

In this highly information flooded marketplace, getting customers’ attention has become little difficult. However, with the proper use of infographics, you can easily grab your targeted customers’ attention. Infographics will also help you improve your business’s image as well as bring more people to your site.

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