Know why your business website needs live chat

26th May 2017 | admin

In today’s highly competitive business environment, businesses have started realizing that providing high quality customer service is vital in order to stand out from the crowd. After all, everything starts with the customer. Your customer does not know how much you know; they only know how much you care. And if you don’t care about your customers, your competitors will. This is why today maximum companies strive to deliver the highest quality customer service.

See how live chat tool is helping businesses win customer’s trust

Live chat is an essential customer service tool that enables your visitors to communicate with you. It is by far the fastest and simplest. It makes it easier for customers to get their problem solved instantly and painlessly. It enhances customer satisfaction as well as help businesses increase their sales & conversion rates. Already, a large number of organizations have started using live chat windows in their websites and it is expected that others would start using them soon.

A recent study by Zendesk revealed that 92% customers feel satisfied when they use the live chat tool, as compared to other communication options like social media platform (Twitter 77%, Facebook 84%), web form (85%), email (85) and voice (88%).

Here are the 5 benefits of LIVE CHAT that you need to know

It helps to resolve customers’ problems instantly

With live chat tool, companies can resolve their customers’ problems quicker as compared to any other mode. It helps businesses address their customers’ concerns in a better fashion.

It will help you stand out amongst your competitors

In this highly competitive business environment, it is more important than ever to stand out from the crowd and differentiate your business from others. By integrating a live chat program into your website, you can focus more on the needs of your customers. Also, you will get to know about the experience of your customers that they are having with you, which in turn will give you a scope to improve your services and products.

With live chat, you can spend less & gain more

Live chat will help you reduce your call centre costs.  Not only this, it will also help you increase your efficiency by enabling your live chat representatives handle multiple chats simultaneously, thus reducing the need of hiring more representatives.

It helps businesses drive more sales

Within your Live Chat conversation, there will be crucial pieces of information such as contact information, product interest, etc. These pieces of information will help you follow up with those interested as well as engaged people and help you drive more sales eventually.

Live chat will help you increase your business credibility

By enabling your customers interact with your live chat executives instantly & easily, live chat will help you increase customer satisfaction and make your business more credible.

Some interesting live chat statistics that proves that customers love live chat

  • Around 63 percent of customers said they were more likely to return to a website that uses live chat tool as opposed to one that doesn’t.
  • Around 90 percent of customers find live chat tool helpful overall.
  • Around 44 percent of customers said that having a live chat specialist available during an online purchase was one of the most important features a company can provide.
  • While purchasing something online, 83 percent customers needed live support for help.
  • Around 62 percent of customers were more inclined to buy something online if live customer support is available.
  • 38 percent of customers said that they have purchased product online just because of a good live chat session.
  • 79 percent of customers say that they prefer live chat support just because of the immediacy that it provides.

Conclusion

Live chat tool is a must-have tool for every business website. It not only helps businesses improve customer satisfaction but also helps to drive more sales. By having Live Chat tool on your website, you can stand out amongst your competitors and take your business to a new height.

 

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