Online Marketing Company Australia
Online Marketing, also referred to as internet-marketing or Search Engine Marketing (SEM), is the marketing of products or services over the Internet. On an average we spend 17 hours online every week, more than any other form of media.
We use the latest technology and the best marketing tools used in the industry.
Our tools helps you to track the performance of your marketing campaigns. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Advantages of using online marketing:
* Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.
* The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.
* Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action.
We include the following in our online marketing campaign:
* Article Submission
* Content Writing
* PPC Campaigns
* Online Advertising
* Search Engine Marketing
* Email Marketing
* Social Media Marketing
* Press Release
* Directory Submission
* Forum Posting
* Blog Comment Posting
Contact us today to discuss your requirements.